Keywords and intent

Keyword research

Also known as: keyword analysis

Identifying questions and search behavior while considering needs, competitors, and business potential.

A practical example

A team collects customer questions before preparing a content plan.

What should I know?

High search volume does not automatically mean valuable traffic.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI contentCreate and refresh articles based on customer questions and visibility gaps.

Related terms

KeywordA phrase describing a topic or need for which a page aims to be found.Search volumeAn estimate of how often a phrase is searched over a period, in a country, according to a tool.Search intentThe purpose behind a query: learning, finding a place, comparing, or buying.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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