Analytics and results

Analytics user

Also known as: user

A unit recognized by analytics using available identifiers and settings.

A practical example

A report distinguishes devices or logged-in accounts.

What should I know?

One reported user does not always equal one real person.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

SessionA group of user interactions connected by an analytics system's rules.Cross-deviceConnecting service use across devices using available identifiers.CookieA small piece of browser-stored information used in website communication within a defined scope.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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