Content and quality

Topic cluster

Also known as: topic cluster

A linked group of resources answering different questions in one subject area.

A practical example

Guides to choosing, using, and maintaining a product form a coherent group.

What should I know?

A cluster needs distinct needs, not many paraphrases of one article.

Content and quality in practice

Useful content explains a specific problem, shows conditions, and supports claims with verified information. Scope, readability, and freshness matter. More words or articles do not automatically mean a better answer.

Related Semly features

See where this concept applies when working with Semly.

AI contentCreate and refresh articles based on customer questions and visibility gaps.Semly Knowledge BasePublish structured company and product information in a Semly-hosted knowledge base.

Related terms

Pillar pageA broad resource on a major topic linking to more detailed coverage.Keyword clusterA group of queries connected by a topic or similar user need.Content cannibalizationOverlapping goals of similar pages that make it harder for users or search engines to choose the right content.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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