Keywords and intent

Keyword cluster

Also known as: keyword clustering

A group of queries connected by a topic or similar user need.

A practical example

'How to choose shoes' and 'which size to buy' inform a guide.

What should I know?

Similar wording does not always mean identical intent.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI contentCreate and refresh articles based on customer questions and visibility gaps.

Related terms

Topic clusterA linked group of resources answering different questions in one subject area.Search intentThe purpose behind a query: learning, finding a place, comparing, or buying.Content cannibalizationOverlapping goals of similar pages that make it harder for users or search engines to choose the right content.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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