Keywords and intent

Transactional intent

Also known as: transactional intent

An intention to complete a transaction or take a step directly toward purchase.

A practical example

A query includes a product model and asks about availability.

What should I know?

Intent comes from context, not one required word.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

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Related terms

ConversionCompleting a defined action aligned with a business goal, such as a purchase or valid inquiry.Product pageA page presenting a specific product, variants, specifications, price, and purchase terms.CheckoutCollecting and confirming the information needed to place and pay for an order.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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