Technical SEO

URL parameters

Also known as: query string

Additional name-value pairs in a URL, used for filtering or campaign measurement, for example.

A practical example

A URL includes a color or traffic source parameter.

What should I know?

Parameters can create duplicates and should not expose secrets.

Technical SEO in practice

Check crawler access, server responses, and content processing separately. Then assess indexing and search appearance. These stages are connected but distinct and need different diagnostic methods.

Related Semly features

See where this concept applies when working with Semly.

Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.AI Agent LeonWork with Leon on recommendations, action plans, and brand content.

Related terms

URLAn address identifying a specific online resource and how to access it, such as a product page or document.CanonicalAn indication of the preferred URL for identical or very similar content.UTMURL parameters labeling a link's source, medium, and campaign.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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