Analytics and results

A/B test

Also known as: A/B testing · experiment

Comparing variants in a planned experiment, usually with random audience allocation.

A practical example

A team tests two button labels on the same form.

What should I know?

Small samples and stopping too early can mislead.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

CorrelationVariables moving together, without explaining causation on their own.Conversion rateConversions as a share of a defined base, such as sessions or users.SamplingAnalyzing part of the data rather than every event or possible answer.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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