Analytics and results

Conversion rate

Also known as: CR · CVR · conversion rate

Conversions as a share of a defined base, such as sessions or users.

A practical example

Five orders from one hundred sessions gives 5% under that definition.

What should I know?

Don't compare rates with different denominators without recalculating.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

ConversionCompleting a defined action aligned with a business goal, such as a purchase or valid inquiry.SessionA group of user interactions connected by an analytics system's rules.MetricA numerical measure calculated under a defined rule.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

Enter your website address to get your AI visibility report.