Analytics and results

Cross-device

Also known as: cross-device measurement

Connecting service use across devices using available identifiers.

A practical example

A customer discovers an offer on a phone and buys on a computer.

What should I know?

Without sufficient data, those visits may be recognized separately.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

Analytics userA unit recognized by analytics using available identifiers and settings.AttributionAssigning conversion credit to marketing touchpoints using a chosen method.CookieA small piece of browser-stored information used in website communication within a defined scope.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

Enter your website address to get your AI visibility report.