Analytics and results

Attribution

Also known as: attribution

Assigning conversion credit to marketing touchpoints using a chosen method.

A practical example

A report examines an ad, a guide, and a later direct visit.

What should I know?

Assigned credit does not prove a channel's causal impact.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

Last clickA model crediting the last eligible touchpoint under system rules.CorrelationVariables moving together, without explaining causation on their own.Marketing funnelA simplified model from need awareness through comparison to action and an ongoing relationship.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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