Analytics and results

Marketing funnel

Also known as: marketing funnel

A simplified model from need awareness through comparison to action and an ongoing relationship.

A practical example

A guide explains a topic, a comparison helps selection, and a form starts contact.

What should I know?

Real customer journeys are rarely perfectly linear.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

Search intentThe purpose behind a query: learning, finding a place, comparing, or buying.AttributionAssigning conversion credit to marketing touchpoints using a chosen method.ConversionCompleting a defined action aligned with a business goal, such as a purchase or valid inquiry.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

Enter your website address to get your AI visibility report.