Links and reputation

Digital PR

Also known as: online public relations

Building awareness and relationships through useful publications, research, and media outreach.

A practical example

A company shares reliable research cited by industry publications.

What should I know?

Its impact includes reputation and reach, not only links.

Links and reputation in practice

Source context and credibility matter, not just link count. Distinguish natural coverage, labeled advertising, and manipulation. Tool providers' proprietary metrics help comparisons but are not official search engine scores.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI Agent LeonWork with Leon on recommendations, action plans, and brand content.

Related terms

BacklinkA link from another website to your resource.Online brand mentionA brand name appearing in external content, with or without a link.Primary sourceMaterial directly from the creator of data, a document, research, or the solution described.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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