Keywords and intent

Commercial intent

Also known as: commercial investigation

Looking for comparisons, opinions, and terms before choosing a solution.

A practical example

A customer compares three ecommerce platforms.

What should I know?

Someone comparing products is not always ready to buy immediately.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI contentCreate and refresh articles based on customer questions and visibility gaps.

Related terms

Product comparisonComparing product features and terms in the context of audience needs.Marketing funnelA simplified model from need awareness through comparison to action and an ongoing relationship.Transactional intentAn intention to complete a transaction or take a step directly toward purchase.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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