Analytics and results

Lead

Also known as: sales contact

A contact or inquiry from someone interested in an offering, suitable for follow-up under company criteria.

A practical example

A company receives an implementation quote request.

What should I know?

An email address alone does not confirm quality or buying readiness.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

ConversionCompleting a defined action aligned with a business goal, such as a purchase or valid inquiry.MQLA contact marketing considers a match for agreed interest and profile criteria.Sales-qualified leadA contact sales qualifies for a discussion about a specific purchase.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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