Keywords and intent

Informational intent

The need to understand a topic or solve a problem, without necessarily being ready to buy.

A practical example

A user asks how to choose a shoe size.

What should I know?

A guide can support later sales, but traffic itself is not an order.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

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Related terms

Search intentThe purpose behind a query: learning, finding a place, comparing, or buying.GuideContent that explains a problem or walks through a specific task.Marketing funnelA simplified model from need awareness through comparison to action and an ongoing relationship.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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