Data and entities

JSON-LD

Also known as: JavaScript Object Notation for Linked Data

A JSON-based linked data format, often used for schema.org information on websites.

A practical example

A document includes an organization identifier and a reference to its product.

What should I know?

Data must match actual content and entity identity.

Data and entities in practice

First identify the object you're describing and your evidence. A product, offer, brand, and seller may need separate identifiers. Machine-readable data should match information customers can see and understand.

Related Semly features

See where this concept applies when working with Semly.

AI contentCreate and refresh articles based on customer questions and visibility gaps.Semly Knowledge BasePublish structured company and product information in a Semly-hosted knowledge base.

Related terms

Structured dataData in a predictable structure with defined meaning, helping systems interpret information.Schema.orgA shared vocabulary of types and properties describing companies, products, people, and content.JSONA text data-exchange format using objects, arrays, and simple values, among other structures.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

Enter your website address to get your AI visibility report.