Data and entities

Schema.org

Also known as: schema

A shared vocabulary of types and properties describing companies, products, people, and content.

A practical example

A page uses Product and Offer types.

What should I know?

Schema.org is a vocabulary, not a guarantee that Google supports every type.

Data and entities in practice

First identify the object you're describing and your evidence. A product, offer, brand, and seller may need separate identifiers. Machine-readable data should match information customers can see and understand.

Related Semly features

See where this concept applies when working with Semly.

AI contentCreate and refresh articles based on customer questions and visibility gaps.Semly Knowledge BasePublish structured company and product information in a Semly-hosted knowledge base.

Related terms

Structured dataData in a predictable structure with defined meaning, helping systems interpret information.JSON-LDA JSON-based linked data format, often used for schema.org information on websites.ProductA schema.org type describing a product, identifiers, and properties.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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