Data and entities

Structured data

Also known as: structured data

Data in a predictable structure with defined meaning, helping systems interpret information.

A practical example

A product page provides name, price, and currency in specified fields.

What should I know?

Valid markup does not guarantee enhanced search appearance.

Data and entities in practice

First identify the object you're describing and your evidence. A product, offer, brand, and seller may need separate identifiers. Machine-readable data should match information customers can see and understand.

Related Semly features

See where this concept applies when working with Semly.

AI contentCreate and refresh articles based on customer questions and visibility gaps.Semly Knowledge BasePublish structured company and product information in a Semly-hosted knowledge base.

Related terms

Schema.orgA shared vocabulary of types and properties describing companies, products, people, and content.JSON-LDA JSON-based linked data format, often used for schema.org information on websites.Rich resultsSearch results with extra elements, such as product information, when the search engine considers a page eligible.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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