Keywords and intent

Keyword mapping

Also known as: keyword mapping

Assigning query groups to suitable pages and content types on a website.

A practical example

Comparison questions go to a guide; purchase queries go to a category.

What should I know?

Several pages should not duplicate the same task without a reason.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI contentCreate and refresh articles based on customer questions and visibility gaps.

Related terms

Content cannibalizationOverlapping goals of similar pages that make it harder for users or search engines to choose the right content.Keyword clusterA group of queries connected by a topic or similar user need.Information architectureGrouping, naming, and linking content so people can find and understand it.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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