Analytics and results

MQL

Also known as: Marketing Qualified Lead

A contact marketing considers a match for agreed interest and profile criteria.

A practical example

An inquiry comes from a company with suitable scale and needs.

What should I know?

Organizations define MQL criteria; there is no universal standard.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

LeadA contact or inquiry from someone interested in an offering, suitable for follow-up under company criteria.Sales-qualified leadA contact sales qualifies for a discussion about a specific purchase.Marketing funnelA simplified model from need awareness through comparison to action and an ongoing relationship.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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