Links and reputation

Link profile

Also known as: link profile

The characteristics of links to a website, such as sources, topics, and anchor text.

A practical example

An audit checks whether links come from real publications.

What should I know?

A tool's risk assessment is not a Google decision.

Links and reputation in practice

Source context and credibility matter, not just link count. Distinguish natural coverage, labeled advertising, and manipulation. Tool providers' proprietary metrics help comparisons but are not official search engine scores.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI Agent LeonWork with Leon on recommendations, action plans, and brand content.

Related terms

BacklinkA link from another website to your resource.Referring domainA unique domain with at least one link to the analyzed website.Link spamCreating or acquiring links mainly to manipulate rankings in violation of search policies.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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