Local and international SEO

LocalBusiness

Also known as: local business schema

A structured data type describing a particular local business or location.

A practical example

A branch page describes its address and hours.

What should I know?

The description should match the real business and visible content.

Local and international SEO in practice

Provide real contact details, availability, and service terms for each location or market. Regional versions should match actual offerings. Copying content with another city or language does not meet the audience's needs.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

Structured dataData in a predictable structure with defined meaning, helping systems interpret information.Schema.orgA shared vocabulary of types and properties describing companies, products, people, and content.Google Business ProfileA business profile presenting location, hours, contact details, and reviews in Google services.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

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