SEO basics

KPI

Also known as: Key Performance Indicator · key metric

A selected measure of progress toward a business or operational goal.

A practical example

For a service business, a KPI could be valid quote requests.

What should I know?

Not every available number is a useful measure of a goal.

SEO basics in practice

First define the customer's need and the page's purpose. Then check whether the website is accessible, understandable, and useful. Assess results within a defined scope rather than treating one ranking as a picture of the whole business.

Related Semly features

See where this concept applies when working with Semly.

AI Agent LeonWork with Leon on recommendations, action plans, and brand content.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

ConversionCompleting a defined action aligned with a business goal, such as a purchase or valid inquiry.LeadA contact or inquiry from someone interested in an offering, suitable for follow-up under company criteria.ROIAn investment's financial return relative to cost under clearly defined rules.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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