Keywords and intent

Keyword

Also known as: keyword · key phrase

A phrase describing a topic or need for which a page aims to be found.

A practical example

A company analyzes the phrase 'accounting for an online store.'

What should I know?

One page can answer many similar queries.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI contentCreate and refresh articles based on customer questions and visibility gaps.

Related terms

Keyword researchIdentifying questions and search behavior while considering needs, competitors, and business potential.Search intentThe purpose behind a query: learning, finding a place, comparing, or buying.Long tailDetailed, usually less frequent queries describing a specific problem or context.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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