SEO basics

Off-page SEO

Also known as: off-site SEO

Activities beyond your website that build brand awareness and credible connections online.

A practical example

An expert gives an interview to an industry publication.

What should I know?

Buying links in bulk may violate search engine policies.

SEO basics in practice

First define the customer's need and the page's purpose. Then check whether the website is accessible, understandable, and useful. Assess results within a defined scope rather than treating one ranking as a picture of the whole business.

Related Semly features

See where this concept applies when working with Semly.

AI Agent LeonWork with Leon on recommendations, action plans, and brand content.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

BacklinkA link from another website to your resource.Digital PRBuilding awareness and relationships through useful publications, research, and media outreach.Online brand mentionA brand name appearing in external content, with or without a link.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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