Analytics and results

ROAS

Also known as: Return on Ad Spend

Attributed advertising revenue relative to ad spend.

A practical example

$5,000 in revenue from $1,000 in spend gives a ROAS of 5.

What should I know?

ROAS does not automatically include margins and every business cost.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

ROIAn investment's financial return relative to cost under clearly defined rules.AttributionAssigning conversion credit to marketing touchpoints using a chosen method.PPCAn advertising model charging for clicks under platform rules.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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