Analytics and results

Retention

Also known as: retention

Maintaining customer activity or relationships over successive periods.

A practical example

A company checks how many customers buy again.

What should I know?

Each measurement needs a defined return event, group, and period.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

LTVAn estimate of customer relationship value over a defined period using a revenue or margin model.CohortAn audience group sharing an event or relationship start time.Analytics userA unit recognized by analytics using available identifiers and settings.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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