Analytics and results

Cohort

Also known as: cohort · cohort analysis

An audience group sharing an event or relationship start time.

A practical example

A team compares customers acquired in two different months.

What should I know?

Cohorts may have different acquisition conditions and observation lengths.

Analytics and results in practice

Before comparing numbers, check definitions, periods, sources, and denominators. Separate observation from proof of an action's impact. A metric should support business decisions, not just look good in a report.

Related Semly features

See where this concept applies when working with Semly.

AI analyticsCompare visibility, position, sentiment, and brand share in AI answers.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

RetentionMaintaining customer activity or relationships over successive periods.SegmentationDividing data or audiences into groups with selected characteristics.BaselineA record of results before changes, used as a reference for later assessment.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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