Data and entities

Rich results

Also known as: enhanced results · rich snippets

Search results with extra elements, such as product information, when the search engine considers a page eligible.

A practical example

A product may display price and availability.

What should I know?

Meeting requirements does not guarantee enhanced display.

Data and entities in practice

First identify the object you're describing and your evidence. A product, offer, brand, and seller may need separate identifiers. Machine-readable data should match information customers can see and understand.

Related Semly features

See where this concept applies when working with Semly.

Semly Knowledge BasePublish structured company and product information in a Semly-hosted knowledge base.Websites for AI agentsShare structured company knowledge and inquiry forms through an agent channel.

Related terms

Structured dataData in a predictable structure with defined meaning, helping systems interpret information.ProductA schema.org type describing a product, identifiers, and properties.SERPA search results page containing links, ads, maps, images, and AI answers, among other elements.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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