SEO basics

SERP

Also known as: Search Engine Results Page · results page

A search results page containing links, ads, maps, images, and AI answers, among other elements.

A practical example

After entering a service name, a user sees a map and provider websites.

What should I know?

Results layout depends on the query, location, and device.

SEO basics in practice

First define the customer's need and the page's purpose. Then check whether the website is accessible, understandable, and useful. Assess results within a defined scope rather than treating one ranking as a picture of the whole business.

Related Semly features

See where this concept applies when working with Semly.

AI Agent LeonWork with Leon on recommendations, action plans, and brand content.Google Search ConsoleConnect search data to Semly. Analyze queries and page performance when planning next steps.

Related terms

Rich resultsSearch results with extra elements, such as product information, when the search engine considers a page eligible.Local PackA Google local results block displaying selected businesses, details, and a map.AI OverviewsAI-generated summaries in selected Google results, with source references.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

Find out if AI ChatGPTGeminiClaudeGoogle AI OverviewsGoogle AI Mode can see you

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