Keywords and intent

Search trends

Also known as: search trends

The direction and variation of interest in topics over time.

A practical example

Questions about purchases made by AI agents are increasing.

What should I know?

A relative interest score is not necessarily a search count.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

See where this concept applies when working with Semly.

AI visibility trackingCheck customer answers, brand presence, competitors, and cited sources.AI contentCreate and refresh articles based on customer questions and visibility gaps.

Related terms

SeasonalityRecurring changes in interest caused by seasons, holidays, or buying cycles, for example.Search volumeAn estimate of how often a phrase is searched over a period, in a country, according to a tool.BaselineA record of results before changes, used as a reference for later assessment.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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