Is ChatGPT the new Google?
Answer engines (ChatGPT, Google AI Overviews, Perplexity, Copilot, Amazon Rufus) are changing search: fewer clicks, more direct answers and recommendations in chats. For e-commerce, it's a signal to prepare data and content so that it can be understood by LLM and readily cited. Structured product information (schema.org, GTIN), content, clear policies and conscious management of AI bot access become key - because visibility in responses shortens the path to the cart and increases conversions.
