Keywords and intent

Long tail

Also known as: long-tail keyword

Detailed, usually less frequent queries describing a specific problem or context.

A practical example

Energy bars for a beginner's road running workouts.

What should I know?

Long-tail queries are not defined by a fixed word count.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

Related Semly features

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Related terms

KeywordA phrase describing a topic or need for which a page aims to be found.Search intentThe purpose behind a query: learning, finding a place, comparing, or buying.Keyword clusterA group of queries connected by a topic or similar user need.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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