Keywords and intent

Short tail

Also known as: head keyword

Broad queries covering a general topic, product, or category.

A practical example

A user simply searches for shoes.

What should I know?

A broad topic often signals an ambiguous need.

Keywords and intent in practice

Look at the task behind the user's words. Learning, comparing offers, and buying require different information. Match the page to that task, not just search volume.

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Related terms

Long tailDetailed, usually less frequent queries describing a specific problem or context.Search intentThe purpose behind a query: learning, finding a place, comparing, or buying.Search volumeAn estimate of how often a phrase is searched over a period, in a country, according to a tool.

Documentation and further reading

Definition prepared by Semly. Standards and behavior are described by their creators:

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